The fight goes on ….
One of Melbourne’s more loveable quirks has been to eschew the pervasive American franchise.
Thankfully Starbucks completely failed in applying its world domination model of setting up on every street corner in Melbourne. For Starbucks to set up in Lygon St practically next to Brunetti’s is pretty funny. Brunetti’s next amazing shop will now take over the large area dominated by Borders and Norma Jeans Coffee (a US export). Readings bookshop in Lygon St also outlived Borders. Hooray! Why? Because the staff in Readings actually know about books and don’t walk around with walkie-talkies on their heads.
More communities in outer Melbourne are being pretty active in curbing Macca’s ambitions. In Gisborne there was a compromise victory with Maccas setting up in a side street – no golden arches and no signage.
Tecoma residents are going all out – enlisting gnomes and other small members of the community in their fight. But of course Maccas tend to get their way on planning appeals – but you can add your voice at http://www.burgeroff.org/
Chris Berg’s story on the Starbucks failure makes sober reading for other globalisation behemoths headed this way.http://www.theage.com.au/opinion/memo-starbucks-next-time-try-selling-ice-to-eskimos-20080802-3oyp.html
However Starbuck’s recent determination to set up in Montmartre in Paris does literally ‘take the cake’ – I hope their execs went to see Les Miserables because that is how they are going to feel in 12 months time.